The Honey Madness Cup is a honey competition. It is addressed exclusively to beekeepers and apiary owners who produce honey themselves. Cooperatives, corporations and other entities purchasing honey are excluded from participation.

The similarity of the names Honey Madness Cup and Mead Madness Cup (Europe’s largest mead competition) is no coincidence. The organizers of MMC, in cooperation with the honey sommelier Rasa Nabažaitė, decided to naturally expand the framework of the competition to include honey. While the name is similar, the formula of the competition itself is quite different from the well-known MMC formula. Honeys during the Honey Madness Cup will be judged on organoleptic qualities and will not compete with other honeys. HMC judges are certified honey judges, people from the beekeeping industry and sommeliers affiliated with the Italian organization Alba del Miel.